What can businesses do when they reach their natural limits of growth? Bain & Company's foremost expert on
growth strategy and book author, Chris Zook, examines this compelling and timely issue in his new work,
Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth
From his office in Amsterdam, Mr. Zook engages his audience in a video dialogue, where he reveals the key
findings and recommendations for achieving profitable growth based on his exhaustive study of 8,500 global
Tune in to one or more serial episodes of Unstoppable "Live" below.
Unstoppable describes how businesses can look deep within their organizations to find undervalued, unrecognized,
underutilized or otherwise "hidden assets" that can serve as new foundations for sustainable growth.
Turbulence across within industries has tripled over the past 30 years ? and the pace continues to accelerate.
This has changed the face of competition and exposed new ways of thinking about growth strategy.
Businesses have three forms of hidden assets that can fuel renewed growth: hidden customer assets, hidden
business platforms, and hidden capabilities.
Growth is difficult and becoming more difficult over time. Yet at the same time, the market is more and more
demanding of growth.
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