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One book that CEO recommends: Profit from the Core
CEO Magazine February 02/01/03
by Jung Tae Kim, CEO of Kookmin Bank

Selecting which business to do in this era of uncertainty is a challenge to most of the company leaders. Leaders are willing to mobilize whatever means to minimize uncertainty and increase the possibility of success.

According to Jung Tae Kim, CEO of Kookmin Bank, 'Profit From the Core' aprovides various solutions to the leaders. This book stresses the concept of 'core business'. For example, companies such as Coca-Cola, Dell Computer, Nike, Starbucks and Gillette were able to grow continuously by focusing on their core. The most critical issue is clearly understanding what one's business is, how core business should be defined and what is the growth potential of the core business.
However, most leaders tend to focus on business units with poor performance, rather than improving performance of the most successful business to foster the company's growth.

"The author of this book cites Sony and Intel as examples to convey the message that strengthening the high-performance core business by securing loyal customers, investing in distribution and differentiating the products is a successful strategy, " Kim adds.


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